Olivia Luper discusses content marketing Listen to the interview on the Business Innovators Radio Network: Interview with Olivia Luper, Founder of Lexicon Advisor Marketing – Business Innovators Radio Network Digital content marketing has undergone a significant transformation over the years, shifting from a primary focus on quantity to an emphasis on high-quality, targeted content that resonates with specific audiences. This evolution reflects the changing landscape of consumer behavior and the increasing saturation of digital content. In the early days of content marketing, the mantra “content is king” led many marketers…
Read More